I can't quite decide whether a posting on the Daily Mail's website today, Miranda Kerr bares ALL as she poses nude on the beach for her new organic skincare range, is an advert masquerading as an article, or vice versa.
Whatever the case, it's an extraordinary piece of puffery that does nothing more than persistently plug Kerr's skincare products in the copy, along with eight pictures and a promotional video.
It is based on the claim that Kerr has done nothing more than pose nude - except for "delicate jewellery" - in an advertising campaign.
According to Bianca London's breathless prose, "the 30-year-old beauty is allowing mere mortals to try and emulate her impeccable look with the unveiling of her organic beauty range."
Quotes from Kerr boosting her products follow. There is also a link to the site where they can be purchased. And a caption below a picture of two of the creams says: "It's all good: containing key ingredients such as lavender, aloe vera and rosehip oil, Miranda has ensured that everything is as organic as possible."
Well, it's certainly all good for her. She enjoys home page billing on a newspaper website that gets millions of hits every day in an adulatory piece that truly flatters to deceive. Journalism it ain't.
I note that The Mail seems obsessed with Kerr and her body. Six days ago it ran a series of pictures under the headline Miranda Kerr accidentally bares her breasts on modelling shoot.
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