Monday 29 July 2013

TV News Headlines - Yahoo! News: TCA: 'Sharknado' vs. 'Under the Dome' and the limits of Twitter

TV News Headlines - Yahoo! News
Get the latest TV news headlines from Yahoo! News. Find breaking TV news, including analysis and opinion on top TV stories, photos and more. 
TCA: 'Sharknado' vs. 'Under the Dome' and the limits of Twitter
Jul 29th 2013, 23:34

By Tim Molloy NEW YORK (TheWrap.com) - Are we worrying too much about social media? TV executives think maybe we are. It's fashionable to use Twitter, Facebook and GetGlue interactions to measure buzz about shows. But those interactions don't always pay off in terms of viewers. CBS Corp. chief research officer David F. Poltrack laid out the case Monday that we may be worrying too much about what people are tweeting, using two extreme examples: SyFy's "Sharknado" and CBS's "Under the Dome. ...

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